Traffic Slow? Here’s How to Design a User-Friendly Website

 


Like any physical storefront, you want your website to stand out enough to draw in customers interested in doing business. You may be losing potential revenue if your website is out of date, slow, or difficult to navigate.

 

In this article, we will introduce four tried and true ways to keep the look and function of your website at its best.

Don't over complicate things

Think of your website as a physical store. Customers will likely get frustrated if products are disorganized, cluttered, and poorly displayed. As they attempt to find the products they seek, they will most likely fail to find what they are looking for, and in the end, choose to leave empty-handed. Customers expect your website to be easily navigable, responsive, and easy to buy from when they visit it for the first time.

 

Remove clutter from your websites, such as large files, old textures, and broken pages, to improve their speed and attract new customers.

Take things mobile

In today's world, customers expect to be able to search and find your website from their mobile devices. If your service or product cannot be found or accessed from their preferred device, they may choose to simply look elsewhere for what they need.

 

Having a website that is mobile-friendly, and optimized for both wifi and data is achievable through the experience that digital marketing and design agencies offer, like Maine Street Marketing LLC.

Streamline your navigation

When your visitors come to your site to look for information, they want to spend as little time as possible searching for the info and more time reading it. The navigation and website template of your website should be updated to make finding products, contact information, or promotional offers quick and easy. The addition of a landing page to a website allows customers to find a variety of information and links to further details-all on one clean and organized page.

 

Make sure your site uses simple, appealing fonts and images to lure visitors' eyes to the information they are looking for, or buttons that go directly to what they are trying to find and purchase.

Add in an FAQ section

A FAQ not only helps your customers find valuable information about your products and services but also increases your website’s search engine optimization (SEO)! To increase your visitor traffic quickly, look up some common questions related to your market on Google and ensure you answer them on your website. Providing your visitors with helpful information is not only the right thing to do but also sets you apart from the rest. FAQs allow you to better establish yourself as a local expert and build your online authority in the eyes of search engines who would then be more inclined to recommend you.

 

 

Building and maintaining a website sounds complicated, especially when you are going at it on your own. As a business owner, you don’t have the time to manage a website, so at Maine Street Marketing, we are determined to make the process easy. Contact us today to learn how we can help your business get noticed where your audience is looking.


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